The Journal report noted that the success of the Dollar Shave Club provided an impetus for P&G to take a different look at the consumer buying experience.
“Though a significant shift could be years away, a push by Procter toward selling a higher mix of products through online subscription services could have an impact on retailers such as Target, Walmart and Walgreen Boots Alliance,” investor website Seeking Alpha reported on Tuesday. Sign up for subscription and enjoy automatic delivery plus free shipping.” With the offerings, P&G is exploring ways to decipher how today’s consumers like to buy CPGs and to connect them with their favorite products, according to the Journal.Īn online search for the Tide Pods subscription service yielded a Tide page on the P&G Shop website that bears a banner saying, “Never Run Out. And in Chicago, the consumer packaged goods giant is developing a service dubbed Tide Spin that would enable people to order laundry pickup and delivery from Tide-branded couriers, the Journal reported. A subscription for Tide Pods is offered on the P&G Shop site.Ī report Tuesday by The Wall Street Journal said that in Atlanta P&G has tested the Tide Wash Club, an online subscription service with free shipping for the Tide Pods.
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